One to grow on from Educause:
Once while delivering a paper at a conference of online educators, I was challenged by a participant who thought my online course (being projected onto a screen) was “heavy on the text.” Upon learning that the questioner’s field was American literature, I asked him if he thought Moby-Dick was “heavy on the text.” If the work is compelling, the medium disappears and the experience becomes actual.
While we often get mired in talking about how to get the flashiest interface, the most audio/video, the fanciest graphics, we seem to forget this one very simple point. So we should be focusing on making the work compelling rather than making the interface exciting. Which makes online instruction absolutely no different from face-to-face instruction.